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What to Consider Before Expanding into Global Markets

As the digital world continues to increase, every year, more B2B companies are making the transition to doing business on a global scale. According to a worldwide survey done by Episerver, 28 percent of B2B decision-makers believe that expanding into new geographic regions and markets is a top opportunity for their company. Building an international clientele is a great way to expand your business and broaden your expertise; however, expanding your company into international markets is not an easy process. There is a lot to consider and research that needs to be done before an organization decides to take their business worldwide. ‍ Growing your business is exciting, but at the same time, it can also be terrifying and confusing. The following five factors are what you should consider when expanding your business. 1. Determine Where You’ll Go It is essential to determine which regions and markets represent the best opportunity for your business. It might be more beneficial for some companies to begin expanding within their present continent, while others may find it more advantageous to branch out into an entirely different area. No matter where you go, it is important to conduct research and decide which region fits best with your organization. 2. Nail Down a Plan ‍ Transitioning into new markets is a milestone, and B2B companies must prepare to take on this difficult task with a well-thought-out strategy. Your company began with a business plan, and your international ventures need the same. Avoid making any assumptions about how the expansion will go down. The techniques you used to successfully launch your business domestically will be different when launching your firm abroad. 3. Remember to Set Goals, Objectives, and Priorities Stepping into the international B2B marketplace with no focus or direction is a formula for disaster. It’s important to determine what your company wishes to accomplish when entering a new market. Setting short and long-term goals is essential for business growth and adds to an organized and strategic business approach. ‍4. Set Realistic Expectations Building a successful international B2B firm requires more than simply marketing. As a result, it’s critical that your international expansion strategy does not set unrealistic expectations. Entering a new market is a long-term commitment, so if you anticipate your marketing efforts to produce the same results overseas as they do at home right off the bat, you could be setting yourself up for disappointment. 5. Build Bridges Before Going Global Entering foreign markets can be extremely difficult. In most countries, it’s not about what you know, but rather who you know. With this in mind, consider developing relationships with potential customers and partners in new markets before launching. In various circumstances, many and early visits are required for success.

Daniela Vargas

June 2, 2021